TheStar.com - Man with a mission

Here is the link to the Star article on Reverend Billy. "This is your daily Starbucks ritual, and nothing could rattle the bliss of it all. But then, a tall man - a preacher with a peroxide pompadour - storms into the place. He places a hand on the till, closes his eyes, and announces, in a thundering evangelical bellow, that he's about to conduct a cash-register exorcism."
The article is by entertainment reporter Christopher Hutsul. Good article - my only question is why did this serious business go to the entertainment reporter?